We want to understand your organisation and how it works.


We believe that taking the time to understand your business, its culture, strengths and challenges, we are better placed to support your organisations marketing needs.


Roadmap Strategy work with a network of creatives, printers, researchers, web developers, digital and traditional media buyers, that are experts and leaders in their field.


We will bring the right team together for your project and manage it project end to end.  We strive to take the pain away and make marketing easy and effective.


I'd love the opportunity to learn more about your business, and explore how our service can offer value to you.


Alison McDowell
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Founder & Marketing Director

A marketing leader passionate about building brands and developing and executing marketing strategies that connect with your target audience and deliver on business goals and objectives.

Alison is an experienced and multi-talented marketer across private, franchise, mutual and not for profit industries that include tourism, travel, accommodation, membership, events, agriculture and engineering with the likes of RACV, Hertz, BIG4 Holiday Parks, Zoos Victoria, Swinburne University of Technology, SKM and PGG Wrightson Seeds.

Her corporate career has involved Director of Marketing, Communication and Digital Strategy for Zoos Victoria and National Marketing Manager for BIG4 Holiday Parks, giving her a strong background in complex brand strategy, target marketing and membership strategy, stakeholder engagement, and innovation and technology driven performance improvement.

Alison has earned a Masters of Commerce (Marketing) and a Graduate Certificate in Competitive Systems and Practices (LEAN), and is a Judge for the RACV Victorian Tourism Awards as well as a past Industry Board Member for Business Without Borders for Swinburne University of Technology.


We'd love to here more about your business, your marketing challenges and see if we can make a difference. Call us on 0411 135 317 or simply complete the form below and we'll be back to you within 24 hours.

Roadmap Strategy


25 Buckhurst Street

South Melbourne  Vic  3205


E  alison@roadmapstrategy.com.au

M 0411 135 317

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